http://www.harrypotterhogwartsmystery.com/
Jam City, J.K. Rowling, and Warner Bros. released Harry Potter: Hogwarts Mystery on April 25th, 2018.
Jam City started in 2010 by MySpace cofounders Chris DeWolfe and Aber Whitcomb, and previous 20th Century Fox executive Josh Yguado. They have created some of the highest grossing and most enduring mobile social gaming franchises, such as, Cookie Jam and Panda Pop. They have also developed games for iconic entertainment brands like Harry Potter, Family Guy, and Marvel Avengers.
J.K. Rowling is a British novelist, producer, and screenwriter best known for writing the Harry Potter fantasy series which have not only won multiple awards but also sold more than 400 million copies to become the best-selling book series in history. Her mission was inspired by her mom.
Warner Bros. Studios is one of the most respected, diversified and successful motion picture and television studios in the world. They began April 4, 1923 by Albert, Sam, Harry, and Jack L. Warner. Today, their library consists of more than 100,000 hours of programming with nearly 8,300 feature films and 5,000 television programs. Their vision statement is: "A History of Creativity. A Commitment to the Community."
The place where I first saw the trailer for this game was on Facebook. I was thrilled because after The Cursed Child the closest thing to Harry Potter that I had been able to enjoy was a fan made film titled Voldemort: Origins of the Heir on youtube (which was rather well made). I have played the game for a few days now and I am able to say that I enjoy it. The fact that it is mobile is a benefit, but I also enjoy the quality of the game. They have gotten the names of the spells and their uses correct, as well as the names and mannerisms of the instructors. It is also the first time that you are allowed to create a custom character and interact with the Harry Potter universe. The game isn't necessarily as interactive as I had hoped it would be but compared to the alternatives that it could have been I feel it is a win.
If I were the marketing manager, I would have advertised the crap out of this. I would have posted on every social media platform and the three biggest Harry Potter fan pages.
Do you think the game will be successful even with the lack of advertising?
Do you think this is just another attempt for the companies to capitalize on the Harry Potter franchise and make more money?
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